The study encourages clothing designers to update what they consider to be regular sizes and what they consider to be plus-size clothing. Because the average woman has increased in size in the United States, clothing needs to be updated to mirror that trend. Instead of expecting women to fit into something they simply don’t fit into, clothes need to be updated to match the modern American woman.
Dunn and co-author of the study Deborah Christel serve as faculty members of apparel merchandising, design and textiles at Washington State University. Because they did the research, they proved that the average America woman no longer wears size 2. Instead, the average woman shops for sizes 16 and 18. Fashion industry experts must update their clothing options to mirror the average woman or be left in the dust as the tides of change flood the land.
What do you think about this change in fashion?
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